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A Life in Two Acts.

Open on Girl as a professional opera singer in NYC. See Girl living a life of glitz, glamor and slow starvation. Enter Covid. With no experience, Girl interviews and gets a job as an account intern at Big Spaceship in Brooklyn. Girl rapidly discovers account work is not for her. Girl googles her way into becoming a social media manager. Moves cross-country to San Francisco. Starts freelancing as a copywriter and feels a spark. Against all odds, she gets her first agency copywriting job and falls in love with writing. You go, girl.

Though my operatic background may not be the most conventional, it’s been a master class in learning, collaborating and growing from critical feedback—skills that have been reflected in every aspect of my job as an agency copywriter. Over the past few years at LIFT, a direct response agency in San Francisco, I’ve consistently created control-beating work, collaborated across teams on a wide range of clients and led concepting efforts for multichannel projects. 

Of course it’s great to see real, measurable results. But my biggest win so far has been through partnering with Change the Ref on their “New Life Vest” campaign. It’s gone on to win several Muse by CLIO awards and took gold in the AdFed 2024 Show. But—more importantly—it’s gained national attention, started conversations and motivated Americans to call their representatives and demand common sense gun laws.

One of the things I love most about advertising is all the surprising ways we as humans can create. Great work doesn't just think outside the box. It goes over it. Under it. Waves at it from a few boxes to the right. It surprises the box. Messes with it. Then shows it things it didn’t even know it wanted. If my time on stage has taught me anything, it’s that nothing great happens by staying in your comfort zone. I’m working every day to operate outside of my own box, and if you’re willing to venture out of yours, let’s talk.